Business cards are your first and sometimes only opportunity to give a potential client the information they will need to contact you. All business cards make a statement. Make sure that statement is the correct one for you and your company.
FIRST IMPRESSIONS ARE HYPER-CRITICAL! Here are a few tips to make that impression a memorable one.
1. The first thing a potential client notices when you hand them your business card is the quality of the stock it is printed on. Do you really want to hand prospects a thin limp card that feels cheap and flimsy? In many professional circles, the quality and feel of a card says more than the information printed on it.
2. Good graphic design is a must. Cards designed by amateurs tend to have too many elements and are frequently hard to read.
3. Including a photo of yourself helps to get your card moved to the top of the pile. People like dealing with a real person. Smile for the camera to portray confidence, trust and honesty. These factors go a long way toward securing new business for your company. Connecting a face to a name also helps potential clients feel like they know you and they will feel more comfortable doing business with you.
4. Add a tagline or memorable quote to the front or back of your card.
5. Consider increasing your marketability by having a dual language card: English on one side of your card and a second language on the reverse.
6. Make sure your card is readable. We are specialists in readability and know how to make you look your best. By utilizing the proper choice and size of fonts, kerning and contrast we can design your card to be easy to read while providing the professional appeal you need to be remembered. This is especially important for your more mature clients.
7. Include your logo for branding purposes. Repetition is what will get you remembered. The more times a prospect encounters your logo, the more they will recognize your business. Also consider using a larger logo as a watermark image on the background.
8. Think outside the box: a standard business card is 3.5 by 2 inches, but if you’re in a creative field a unique size or shape can help set you apart from the competition. Also consider having 1 or more corners of your card rounded.
9. Have more information than comfortably fits on a regular card? Use the space on the back of your card or consider a fold-over card. Writer’s really like the idea of using a bookmark as their business card.
10. Less is more: if full color doesn’t suit your needs, try making a statement of simple elegance with a classic one color business card printed on a luxurious stock such as linen or a silk laminate. Consider adding a splash of a second color for accent.
Using a skilled graphic design and printing firm such as ProPrint will ensure that your business card will attract and keep your prospects attention. We have the skills necessary to make certain that your card is readable and professional. When excellence is available why settle for ordinary!
10 Pro Tips for an Effective Business Card
When excellence is available, why settle for less!
Professional Tips